The Importance of Good Location
If you have a physical business, a store front for instance.
When you began your local business, you very carefully selected your location, right? You did not randomly proceed and rent any kind of building. It was a deliberate decision and you were aware that it was a choice that would have an considerable effect on your business.
If you are located in a busy intersection with people bustling right outside your front door each day, the chances are that you will get a lot more business. However , if you have located your business in an out of the way location, the only customer who will find you are the ones who already know where you are. There isn’t a very good chance for growth if your business is located out of sight.
Why? Simply because for a business, location is everything. This is also true of your website on the internet.
In the same way you would like your real life business to be found on the active street corner, so you would like your web site to be prominently located on the most popular street corner around.
Google is definitely that street corner. For example. Being positioned in the fist place (or even the front page) of Google any time a potential customer types in “Los Angeles Plumber” (or whatever your company and location are) is like running a commercial during the Super Bowl or the World Cup. More people will be watching. Any business owner would like that scenario
Some of the advantages of marketing on the internet is that the expenses are usually small, or even free. Yes, if you select the right marketing tool, it is possible to market your web site yourself on a shoestring spending budget and watch your website move up the positions in Google.
In order to provide the most accurate information to you.
Local Internet Search has grown to be crucial to the search engines. Here’s the reason why:
According to Google,
- 73% of all internet activity relates to local content.
- One third of cell phone search is locally based (Google).
- According to ComScore, 66% of Americans search on the internet to seek out local businesses.
- ComScore also reported that 54% of Americans have substituted the phone book with the internet for their local research and that 82% of these people follow up with a phone call or a walk-in to the business they discovered through local internet search.
Local Internet Marketing
New Trends in Local Internet Marketing
The Importance of a Good Google Location
The Collapse of Yellow Pages
How Does Google Know Where Your Are?
Traditional Marketing vs. Internet Marketing
Local Internet Marketing Basics
Planning a Local Internet Marketing Campaign
Leveraging Local Internet Marketing
Benefits of Local Markering OnLine
